About
Making brands and businesses look good online
About the creator
Creator-led, experience-backed
I am Char Yeo, the founder of Freedom Mode Collective — a creator with 14+ years of video and photo experience, working with premium brands, small businesses and everything in between.
The idea is simple: make brands and businesses look good online. That means scroll-stopping video, consistent LinkedIn and Facebook posts, and websites that load fast, read clearly and actually convert.
For clients, that means straightforward briefs, reliable delivery and content or websites you can actually use. No unnecessary hoops, no agency theatre — just good work, done well.
What we stand for
Breaking rules that weren't made for you
Autonomy
You get to work, create and exist in a way that actually fits you — not a template someone else designed.
Joy
Creative work shouldn't feel like a slog. We keep the process light, collaborative and genuinely enjoyable.
ND-friendly
Clear briefs, honest communication and no unnecessary hoops. Built with neurodivergent minds in mind.
Acceptance
No conformity required. We meet you where you are and build around your real strengths.
Community
Real connection without masking. We work with people, not personas.
Honesty
Straightforward pricing, realistic timelines and feedback that helps rather than flatters.
Work with us
Let's make something that actually works
Whether you need content, a website or both, we'll keep it simple, honest and built around what you actually need.