Hook-first edits
Multiple hooks and cuts designed to grab attention in the first 3 seconds on TikTok and Instagram Reels.
Services
UGC ads that actually convert
High-converting, creator-led ads for TikTok and Instagram — built by a videographer with 14+ years of experience behind the camera.
Why UGC ads work
People trust people, not polish
UGC ads — user generated content ads — look like real posts because they are real posts. A creator films, edits and delivers content that fits the platform first and the brand second. The result feels native, not advertorial.
On TikTok and Instagram, that difference matters. Scrollers skip glossy commercials in under a second. But a well-shot UGC-style hook — a genuine unboxing, a real reaction, a quick demonstration — stops the thumb and holds attention long enough to convert.
For brands, this means better return on ad spend, more creative assets to test, and a feed that doesn't look like every other corporate account.
What you get
TikTok & Instagram ads built to test
Native framing
9:16 vertical video, platform-safe text placement, and pacing that matches how people actually scroll.
Ad-ready files
Delivered in the formats and specs you need for Meta Ads Manager, TikTok Ads or organic posting.
Creator-led authenticity
Real demonstrations, genuine reactions and unscripted moments that don't feel like traditional advertising.
Multiple variations
Split-test different hooks, captions and endings to find the version that converts best for your audience.
Clear usage rights
Straightforward licensing so you know exactly how and where you can use the content.
The difference
Experience, not just a phone
There's no shortage of "UGC creators" offering to film a quick clip on a phone. The difference here is craft: 14+ years of professional video and photo work, including brand collaborations with names like DJI.
That means proper lighting, clean sound, intentional framing and edits that respect the platform's pace. It also means understanding how an ad needs to work — hook, story, call to action — rather than just making content that looks nice.
You get UGC-style ads with the reliability of a seasoned creator. Briefs are clear, delivery is organised, and the final files are ready for Meta Ads Manager, TikTok Ads, or organic posting.
How it works
From brief to ready-to-run ads
Brief
We agree the product, platform, message, tone and any must-show features or talking points.
Create
The content is shot and edited with platform pacing, strong hooks and clear calls to action in mind.
Deliver
You receive the final cuts, variations and raw options in ad-ready formats with usage terms.
Test
Run the ads, see what converts, then brief the next batch with real performance data behind it.
Start a UGC ad project
Let's build your next high-performing ad
Tell us what you're selling, who it's for, and where you want to run it. We'll come back with a clear plan and quote.